Personalised direct mail engages in an emotional way
Direct mail remains the top channel for direct response. Consumers are more receptive to direct mail, which arrives on a much less-cluttered channel. A study conducted by the Royal Mail concluded that the enduring effectiveness of direct mail is because, “Giving, receiving and handling tangible objects remain deep and intuitive parts of the human experience”.
Absolute UK enables demographic, lifestyle and geographic targeting to provide the most accurate approach and to deliver something tangible, right into consumers’ homes. Consumers value well-crafted mail containing relevant information. Direct mail complements and reinforces digital messages, supporting multi-media campaigns in an engaging and memorable way.
TPL Media’s direct mail list data meets the standards of the Data Protection Act and GDPR. All our data is collected and processed under legitimate interests. This means we satisfy the lawful grounds of data protection and processing, ensuring that your marketing campaigns using our consumer data, are compliant too.
Talk to us about how we can help you with data cleansing, segmentation, multi-channel integration, print and fulfilment and even ideas for your next mailing campaign.