Clean data to reduce wastage
On average, the data that we hold on customers will degrade by around 10 – 20% each year. Screening your data for movers, deceased people and opted-out consumers, before undertaking marketing campaigns, saves you money. You will avoid bad publicity to your brand and avoid causing distress to the bereaved. And we will be doing our bit for the environment by not wasting resources.
It is also a legal requirement under the Data Protection Act to screen your marketing lists against the relevant preference services (Mailing Preference Service (MPS), Telephone Preference Service (TPS), Baby MPS, Corporate TPS) before using them for marketing purposes.
TPL Media has access to a suite of leading suppression files, including deceased, goneaways and preference service files. They include:
- The Bereavement Register (TBR)
- National Deceased Register (NDR)
- Disconnect Deceased
- Disconnect Goneaway
- NCOA Update
- Goneaway Suppression File (GAS)
There are many providers in the suppression marketplace and no single file could identify all changes accurately. Our clients come to TPL Media to help them assess their screening strategy, and work to identify suppression products and hierarchies to get them the best results for their data and requirements.